Clearly, most of us prefer the clean and simple interface of Google. But why is that? I don’t think it’s because we just like the cleanliness and simplicity of the page, but because they take something inherently complex, and make it simple – while still giving us what we are looking for most of the time.
What can you do to hide the complexity of your system from your users? If you aren’t thinking actively of how you will do this on a regular basis, expect to be surpassed by those who do.